Search Details

Word: constructa (lookup in dictionary) (lookup stats)
Dates: during 1963-1963
Sort By: most recent first (reverse)


Usage:

Gradually, however, DM is making companies more enlightened. Construc-ta washing machines, one of the earlier victims of a "less recommendable" decree, sagged from a 38% share of the German automatic washer market to 20% ; Constructa sued and lost but subsequently introduced new machines that won a higher rating. Mail-Order Magnate Joseph Neckermann rushed to Stuttgart to complain about DM's criticism of a spin drier sold by his firm; in DM's test lab Neckermann watched the machine fail again, and canceled his contract with the manufacturer. Says one businessman: "DM's greatest merit...

Author: /time Magazine | Title: West Germany: Necessary Rumpus | 8/9/1963 | See Source »

| 1 |