Word: consumeristic
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...there are several good reasons for keeping McDonald's out of Harvard Square. You may try to dismiss these arguments as the expressions of an elitist sentiment, but many of them draw from Jeffersonian democratic ideals, as well as a number of traditions that are more compelling than your consumerist apologies...
Unfortunately, even this glimmer of hope dissolves after a few moments of analysis. Libertarian "movements" like Mass-Can represent not the activism, but rather the pseudo-politicization of college students. Their empty promises of "self-realization" lead not to an emancipatory politics, but rather only to more consumerist frustrations. They represent the conservatism of frivolity--the betrayal of political commitment for the isolation of individualism...
...feminist, pro-gay rights, pro-minority studies, mistrustful of tradition, scornful of Dead White European Males and deeply skeptical toward the very idea of a "masterpiece," because it implies that one idea, culture or human being can actually be better than another. One must believe in a consumerist approach to education: whatever the student wants is what the curriculum ought to be. Academics must recognize that ignorance of student wishes in favor of one's own scholarly interests is wickedly elitist...
...this reign of consumerist psycho-terror cannot last forever. Hearken closely, Mother Harvard: Rebecca's blue corn tortillas alone will not sate...
...Americans have been fed such a consumerist diet for so long (epitomized by Reagan, but then, even he did not sink this low) that we no longer think it strange that our politicians lack dignity. It is difficult for Americans to step back and remember that the present horror is just that, and not at all a natural or necessary one. And it is almost impossible for us to conceive of politics as actually being noble...