Word: consumerized
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Dates: during 1980-1989
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Consumer Marketing Director: Ellen J. Fairbanks
One of the first axioms American reporters learn is that a fender bender on Main Street is bigger news than a train wreck in Pakistan. Just as Tip O'Neill crystallized electoral wisdom in his dictum "All politics is local," many editors seem to have concluded that all journalism should...
Conference attendees included K-School members,doctors, representatives of for-profit andnon-profit private hospitals and publicinstitutions and representatives of a mentalhealth care consumer group.
It would be easy to end our examination of this new consumer product by condemning corporate America and the men who make it work. But maybe they're on to something this time. Maybe Colman Mockler knows something about the importance of shaving that I don't know. Maybe when...
Bennett said if a consumer wanted to cook in the microwave, then the freezer and refrigerator would shut off temporarily, and resume when the cooking was done. Product testing showed that even when the microwave was on for 45 minutes, the machine's cooler parts gained only three degrees, Bennett...