Word: consumerized
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But it was very popular in the beginning, right? You reference "Yugomania." The summer before it came, you had all this media attention: a $3,995 car? What's going to happen? It's a communist car - will Americans buy it? The press was just nonstop, and it created a...
How did the hype ultimately contribute to the Yugo's downfall? The Yugo was in part a victim of its own success - what goes up must come down. When everyone lined up to buy the car, Consumer Reports reviewed it, and when they panned it, the same press that had...
The New Plan Home Star was born last fall. After the recession appeared to hit bottom during the summer, White House officials dodged questions about whether a second stimulus effort would be needed to combat deepening unemployment. But behind the scenes, the call for more job-creating ideas had already...
The most credible scenario for an irresistible groundswell of public support would have to include a tough consumer agency that would regulate financial products the way the FDA regulates food and drugs, along the lines proposed by bailout watchdog Elizabeth Warren. It wouldn't have to be a stand-alone...
An independent consumer agency isn't the most vital provision for preventing another meltdown, but it's the most vital provision for persuading ordinary families that reform is about them. And along with significantly less vital provisions that would help shareholders rein in executive pay, it's the starkest way...