Word: consumerized
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To answer the question, the authors of the paper replicated an experiment from an important 2007 Journal of Consumer Research study. That paper (here's a PDF) found that people whose self-control had been depleted by taking a demanding test were willing to spend more on items like watches...
Are any of the large retailers in enough trouble to go bankrupt next week? No. But, if unemployment keeps rising and consumer confidence keeps falling, the same thing may not be true next quarter. Several large retailers cannot stay in business for another year if their sales are dropping 25...
It is too early to tell whether 2009 sales will match last year's, says Chocosuisse's Schmid. But some Switzerland-based chocolate producers are confident that the industry's immediate future is far from bleak. Lindt, makers of the iconic golden bunnies, predicts its 2009 sales are likely to...
To lure customers in the midst of a recession, Denny's has turned to a radical strategy: giving away the store. On Feb. 1, the 56-year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to...
Economists simply do not believe that tight-fisted and relatively poor Chinese consumers have the purchasing power to rescue China's economy, let alone the rest of the world. They're too busy saving for a rainy day. Beijing realizes that among consumers "household savings are high (and their consumption...