Word: consumerized
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Bijlsma runs the consumer luminaries business for Dutch company Royal Philips Electronics. He's feeling particularly upbeat these days because he's about to launch a new line of high-tech products that use only a fraction of the energy of traditional lighting. The oblong object he's holding is...
Energy-efficient lamps have been around for more than two decades, but until recently they've had a mixed track record. The earliest fluorescent models were expensive and clunky, and that put many consumers off. "A lot of people still think that energy-saving light bulbs are too large and...
Lighting companies the world over are scurrying to capitalize on these shifts, including heavyweights Osram and GE. "The industry has been extremely proactive," says Russill of the Energy Saving Trust. Philips is making some of the biggest bets. Over the past two years, it has spent more than $4 billion...
There's a lot at stake. The worldwide lighting market is worth about $78 billion a year, and consumer luminaries alone - excluding the market for bulbs - is almost one-third of that. Philips is moving fast to expand from its traditional European base. Bijlsma reckons the firm's sales of...
...Mart shoppers in question to “a sort of fear and panic of not having enough.” How far are we willing to let this acquisitive lust take us? Damour’s death is emblematic of the invisible price tag of the consumerism in which we so readily and thoughtlessly participate...