Word: consumerized
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So far, at least 30 direct-to-consumer testing companies have answered the call, analyzing genetic information for curious consumers at anywhere from several hundred to several thousand dollars a pop. (One company charges $350,000 for whole-genome sequencing.) The services range from paternity and ancestry tests to risk...
Currently this booming direct-to-consumer industry operates with little federal oversight and few industry guidelines. But the popularity of the genetic tests has snared the attention of state and federal regulators. A report released by a federal advisory committee in April recommended increasing federal regulation of the tests and...
What exactly that brand represents has never been entirely clear. Banksy is a paradox: he used his anonymity to court attention and became a commercial success by condemning consumer culture. "I originally set out to try and save the world, but now I'm not sure I like it enough...
(2 of 2) Our method at Bell Atlantic is to decentralize operations, and John, as vice chairman, will have those kinds of responsibilities.'' Still others believe Malone will soon move on. ''It's inconceivable to me that John Malone is going to report to someone else,'' says a competitor who...
By dialing telephone numbers that begin with 976, callers have long been able to hear everything from sports highlights to heavy-breathing aural sex. Add another service to the list: a menu of interest rates by phone. A consumer calling the Answer Quest telephone service in Los Angeles or Detroit...