Word: consumerized
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"People are just more sensitive to changes in price than changes in quantity," says Harvard Business School Professor John Gourville, who studies consumer decision-making. "Most people can tell you how much a box of cereal costs, but they have no clue how much is actually in it." Other segments...
When I draw a chart, I start with a hypothesis. In studying online shopping's relationship to our shaky economy - from high oil prices to the housing crisis and talks of recession - I expected that a chart of visits to online retailers would show a precipitous decline. According to the...
Yet the facts show that my hypothesis is completely wrong: Visits to online shopping sites are up compared to the previous year. Perhaps the increase could be explained by consumer price sensitivity. In the same University of Michigan Consumer Index report, consumers expect an inflation rate of 5.6% over the...
The way we search online can provide invaluable insight into our economic state of mind. One big change in search term usage in the online retail sector is "new" versus "used." The volume of searches that contain the term "used" in search queries has increased 21.8% since the beginning of...
Housing counselors wince at these kinds of companies, the ones that tell people it's O.K. to simply "walk away." For $995, You Walk Away sends its Walk Away Protection Plan & Kit, which explains the laws regarding foreclosure, debt collection and bankruptcy. It's a nice compilation but nothing you...