Word: consumerized
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It is true that Ceylan's films are never easy going, but in a country of 70 million, 20,000 viewers seems, well, a little pathetic. Are Turks a nation of cultural philistines? Critics bemoaning the dearth of interest in cultural fare (book sales are shrinking along with art-house...
The question is whether it's better to pass on that cost via a baggage surcharge, rather than a ticket price hike. In terms of consumer psychology, the bag option may indeed be the lesser evil. On ticket-buying websites, extra fees are often not quoted in the initial price...
But charging for bags carries its own risks, since the the new fee will be painfully apparent to flyers every time they check in. "They've done something that violates what consumers will be expecting," says Derek Rucker, an assistant professor of marketing at Northwestern University's Kellogg School of...
Seaney of Farecompare.com expects most major carriers to jump on board with American's new plan. But "they'll probably let American stew for a couple days" to avoid the brunt of the consumer backlash, he says. United and Delta say they are considering similar charges; Continental declined to comment...
A consumer-electronics company called Roku, in partnership with Netflix, has just launched a set-top box that brings us tantalizingly close to my dream. The Netflix player by Roku ($99 at netflix.com is a black, palm-size device that connects your broadband network to your TV (wired or wirelessly...