Word: consumerized
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And he means everyone. On that same day in mid-November, Europe's biggest consumer-electronics company invited all of its 125,000 workers worldwide to stop work and instead think about simplifying it. (The brightest ideas would be shared company-wide.) Dubbed "Simplicity Day," it was also part of...
One big result of Kleisterlee's decision is that two separate divisions supplying retailers--DVD players were churned out by the Consumer Electronics (CE) business, for instance, and electric razors were sold by the Domestic Appliances and Personal Care unit--have been joined into a single Consumer Lifestyle business. Similarly...
In this simplified, consumer-focused Philips, the idea is that advances in lighting technology can migrate quickly to other parts of the company. At the Catharina Hospital in Eindhoven, heart patients visiting Philips' Ambient Experience catheterization lab can choose from a range of lighting themes, projected onto ceiling screens, to...
If only attracting attention to consumer electronics were that simple. Fact is, for Philips to hit its ambitious growth targets, the company must take on the trickier challenges inherent in the new consumer-lifestyle business--like defining the category. "This notion of the consumer-electronics company," Kleisterlee says, is "of...
Yet neither consumers nor competitors, damn them, are obligated to think that way, especially when it comes to big-ticket items like TVs. Philips' LCD-TV business is losing money in the insanely competitive U.S. market, under pressure from the likes of Sony and Samsung. Globally, profit margins in the...