Word: consumerized
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Brabeck pooh-poohs the notion that a company should focus tightly on its core competency. Nestle's big challenge, he says, "is that we have to be able to learn how to get operational efficiency with a relatively complex business structure. This is what I think real management is all...
Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is...
How will such change go down in an organization that values tradition? "We don't have a choice," says Weller, Nestle's U.S. head. Consumer taste is so fickle, and the businesses Nestle is in are consolidating so fast that "we can't get to the next level without changing...
Discover, a consumer-interest science magazine, says that it aims to recognize “the researcher who has made the most important contribution to science in the past year,” according to a statement last week.
Along with the big consumer-products companies, dozens of private investors are also jockeying for a piece of the action. "There's definitely a feeding frenzy going on," says Haresco. "Venture capitalists are tripping over themselves looking for consumer products in this area." Last month, for example, Therative, the San...