Word: consumerized
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This booming digital community has changed the way Nike thinks about innovation. To Nike, you're no longer just buying a sneaker. You're joining a global jogging club--and keeping up with fellow runners will, the company hopes, motivate you to buy more Nikes. "In the past, the product...
Nike Plus faces some stiff challenges. Sure, Nike is gaining market share in running, but consumer tastes are shifting away from that type of shoe. According to market-research firm NPD Group, fashion-themed sneakers overtook running shoes as the top-selling category in the athletic-footwear market in July...
Bad-mouthing yoga seems like begging for a hit of unfavorable karma. But with more than 14 million people practicing yoga or tai chi nationwide, up 136% since 2000, orthopedic surgeons, physical therapists and chiropractors across the country are dealing with the increasing fallout from yoga gone awry. Over the...
What most of them don’t realize, though, is how utterly irresponsible pot is when viewed from a broader social perspective. We live in an age where the Left has wisely and effectively turned their efforts toward influencing society through the marketplace. There are few consumer goods left...
So perhaps a measure of consumer responsibility ought to make its way over to the liberal-minded drug users of our country. And perhaps we should insert into our caricature of the pot smoker the fat cigar of the plutocrat.