Word: consumerized
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The current craze around consumer-generated media didn't start with Youtube, MySpace or even with blogging. Go back almost 600 years. In 1421, for example, John Lydgate, perhaps longing for just one more tale, wrote an obscure piece entitled The Siege of Thebes, a continuation of Chaucer's Canterbury...
But success elsewhere in the world has not made wine companies confident about bringing alternative packaging to the U.S. Boisset started selling its French Rabbit in plastic boxes last year, and is still waiting for it to catch on. Even the businessman behind the wildly successful $2 Charles Shaw wines...
Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not...
Yet Viking's big guns, its heavy-metal ranges and ovens, are under some pressure from such high-end rivals as Wolf, Thermador and France's La Cornue--should you absolutely need a professional-grade range. Viking also got dinged by low Consumer Reports ratings and persistent complaints about durability...
? In 1973, sensing that Californians were being ripped off by their utility companies, Sylvia Siegel, an outspoken, acerbic mother of two, taught herself the arcane details of utility law, launched a network to represent consumers before the California Public Utilities Commission and became the most visible and powerful utility...