Word: consumerized
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These stunning images, shot by celebrity photographer Annie Leibovitz, are the centerpiece of a counterintuitive new ad campaign by the maker of Dove soap to promote its latest line of beauty products. In its first global launch ever, Dove hopes to attract the 40 million or so baby-boomer women...
Rule No. 2: Expand your consumer base. Do movie companies try to lure 11-, 13-, 15-year-olds to their violent movies? Of course: that age group is their prime market. And with the Internet, it's easy and cheap to do. If the Saws and Hostels were never seen...
As of the end of 2005, the U.S. owed $2.7 trillion more to the rest of the world than the rest of the world owed to the U.S. (the 2006 numbers won't be out until summer; they'll be even worse). That's a record, and a dramatic increase...
But no matter how many institutions join forces to take on the rankings, the question is, What can they offer as an alternative? As U.S. News can attest, more meaningful metrics are hard to come by. Says Kelly: "Whenever we can get better data, we use it." One way to...
Yet Dell and Mylavarapu portrayed Oxford’s singular atmosphere as anything but quaint; as the Times reported, “The whole experience, they complain, is made even harder by the challenge of ‘foraging for edible food’ and ‘getting berated...