Word: consumerized
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There's a long road ahead, says Freeman Evans, but it's a good lead to follow. "It doesn't mean that you need consumer demand for fair-trade products. It just means you need good products that are made with fair-trade practices."
While Ciafardini won't go on record with sales projections, calling this launch "quite unpredictable; it is the beginning of a new era," she is confident that the line?which for now is available in the U.S. only at Sephora?will meet a growing demand for natural yet luxurious products...
"Things per se have lost some cachet," explains consumer-trend tracker J. Walker Smith of Yankelovich, which surveys consumer buying behavior. "There is such an overabundance of stuff in the marketplace that owning does not carry as much perceived value as it used to. People are now more interested in...
Starbucks began life as a place to get a killer cup of coffee, espresso or cappuccino. A commodity turned into an art form. Great idea. Liquid bliss. But now it's an overcrowded, underdesigned mess. Even McDonald's coffee has been rated higher than Starbucks by Consumer Reports. Your joe...
One shortcoming of life in our shining city on a hill is that it inevitably stops shining around 2 a.m., long before its many college-age residents are ready to turn in. Late last month, the City of Boston turned the puritanical screw still tighter with the enactment of a...