Word: consumerized
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(MOUNTAIN VIEW)-Google Inc., announced today that it has agreed to acquire YouTube, the consumer media company for people to watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. Following the acquisition, YouTube will operate independently to preserve its successful brand...
Jarmoska is not alone in her suspicion. A growing number of breast-cancer activists and organizations have become concerned that the pink ribbon-- an emblem of breast-cancer awareness since 1992--has been hijacked for marketing purposes, a phenomenon that some call pink washing. Last year the Susan G. Komen...
The demand for these olfactory services--by stores, hotels, casinos and even museums--is stimulated by a growing body of research that demonstrates how smells affect consumer behavior. Advertising studies in Martin Lindstrom's book Brand Sense suggest that although most contemporary commercial messages are aimed at our eyes, many...
Sony hoped to benefit from both last year when it decided to try to broaden the mix of people shopping for consumer electronics in its SonyStyle stores to include more women. "Our products are about seeing and hearing," says the stores' creative director, Christine Belich, referring to Sony's cameras...
After interviewing Belich and her staff with questions like "If your consumer was going on vacation, where would she go?" and "What color floor tiles might she pick?" ScentAir's mixologists researched their inventory of 1,500 aromatic oils to find the ones that would produce the right blend to...