Word: consumerized
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After Trading Up, I talked to a lot of people about new luxury, and consumers?mostly women?would say, "You only got half the story. You got the trade-up part, but in order for me to afford to trade up, I cut corners." They would tell me stories about...
BUT ACCORDING TO THE U.S. GOVERNMENT, THAT CONSUMER IS IN DEBT.
Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., who fear it could lead to the discovery of an inner "buy button," which when pressed will turn us into robotic shoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing...
Most important, the Pearl is a model of consumer-friendly design. RIM says it's one of the smallest smart phones, and it's thinner than most dumb phones too. Our tests revealed surprisingly long battery life and surprisingly easy e-mail setup as well. We installed AIM, Gmail and...
A few people haven't fully absorbed that the political rules have changed on Telstra, including those hard-driving executives who run the company. Since he arrived last year, chief executive Sol Trujillo has participated in a flamboyant campaign against the regulator, the Australian Competition and Consumer Commission; senior ministers...