Word: consumerized
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That's not to say new billboard technology is free of challenges. Advertisers and privacy advocates are worried that interactive campaigns could be intrusive. Not everyone wants to be talked to by a billboard. "If somebody starts pinging phones, there's going to be consumer backlash," says Tom Burgess, CEO...
Vultaggio is the blue-collar anti-CEO, a former truck driver and Brooklyn beer distributor who, with innovative packaging and consumer-friendly pricing, has built Arizona into the fastest-growing major bottled-tea brand in the country. And he has done it on his own terms, dismissing the conventional wisdom...
Snapple was then the hot brand, so Vultaggio needed a way to distinguish his iced tea from his new rival. He picked the name Arizona after staring at a map; his Uncle Vito had moved there to ease his asthma. Vultaggio saw pricing as his true opportunity: Why not give...
Smith isn't the only person to have been burned in an Internet auction--not by far. According to the list of top consumer complaints to the Federal Trade Commission for 2005, released in January, Internet-related scams accounted for 46%, or 316,000, of all fraud gripes last year...
There's something different about Angela Merkel. Germans remain spellbound by the novelty of a female Chancellor, but it's her down-to-earth manner that really sets her apart. There isn't a politician in Europe today who would not be giddy with delight if they racked up the...