Word: consumerized
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Activists from Greenpeace USA and the Harvard Environmental Action Committee (EAC) protested yesterday about the use of non-recycled, old-growth wood pulp in tissue products produced by Kimberly-Clark Corporation—the world’s largest manufacturer of tissue products. The groups also protested the provision of...
Mercedes has slid dramatically in consumer rankings over the past two years, especially in the U.S., its biggest foreign market, which accounts for 20% of sales. Four models show up in Consumer Reports' list of the worst used cars. And in J.D. Power's influential study of long-term vehicle...
Pernod plans to hold its No. 1 spot in Europe and Asia by "adapting to lifestyle and consumer behavior in every market"--getting customers to pay up for premium brands. In China, Pernod just repositioned Chivas Regal with an 18-year-old edition--at twice the price of the 12...
And everywhere Pernod will push newly acquired Mumm and Perrier-Jouët, as well as Stoli, at women. Particularly in the U.S., "the future is women, leading to further sophistication of the consumer," says Pierre Pringuet, director general of Pernod Ricard.
I should say too that I have always favored increased regulation of the dietary-supplement industry, which has proved incapable of policing itself. I would like to see the U.S. Food and Drug Administration create a new Division of Natural Therapeutic Agents to regulate herbs, vitamins, minerals and other products...