Word: consumerized
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And there was one thing Roberts could never do without—Pepto Bismol. “He was a great consumer of Pepto Bismol and always had a bottle or two on hand,” said Bush.
RSS aggregator programs can search constantly for user-specified material, and could be used for anything from scanning classifieds sites for sought-after items to compiling consumer or medical data.
Hong Kong Disneyland is taking the Walt Disney Co. to a new place: the wonderful world of China. The $3.6 billion park, scheduled to open Sept. 12, is Disney's boldest attempt to make Mickey Mouse as well known as Chairman Mao in the burgeoning Chinese market. With 1.3 billion...
To make an advertising message culturally relevant, says Saul Gitlin, executive vice president at Kang & Lee Advertising, you have to do more than toss a desi face into a commercial. Values such as education, hierarchy and status are unshakable for desi families, even if modified to reflect American lifestyles. "There...
While the test results can pack an emotional wallop that brings many to tears--especially adoptees, descendants of slaves and others who previously had little knowledge of their roots--skeptics have raised questions about their accuracy. "When genetics becomes a direct-to-consumer product, it gets oversimplified and oversold," says...