Word: consumerized
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A preliminary report on retail sales for July showed them rising by an anemic .4%, indicating Americans are buying at a slower pace than in the spring, when sales were already lackluster. Administration planners had been counting on a consumer-spending spree to lead the economy to a 5% growth...
Of course, corporations already put their logo on the principal products that they make. But now, to push their profile even higher and sometimes to bring in extra revenue, they have begun to license their name for use on all sorts of other items. Some $5 billion worth of such...
Skeptics, though, believe that the growth spurt will be temporary. They point out that much of the GNP rise in August and September came from brisk car sales, which jumped ahead because of special low-interest loans offered by the auto companies. After those deals expired, car sales dropped 14.6...
Finding and keeping a good distributor can be crucial. Consider how Schick captured its sizable share of Japan's $200 million safety-razor market. In the early 1960s, Schick and its rival Gillette began selling their razor blades in Japan. Both faced keen competition from Feather, a Japanese manufacturer. Schick...
IBM remains the largest and most successful American company in Japan. It controls an estimated 26% of the computer market, which makes it a close second to Fujitsu, whose share is 28%. The reason is IBM's consistent ability to create computers that appeal to the specific needs of the...