Word: consumerized
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When it comes to the obesity debate, however, it never takes long for rhetoric to outpace the science. And sure enough, a group called the Center for Consumer Freedom (CCF) seized on the CDC study last week to launch an ad campaign dismissing America's obesity "epidemic," "problem," "threat" and...
That in turn prompted howls of outrage from academics who have been trying for years to get the food and restaurant industries to serve healthier meals. "The Center for Consumer Freedom is to industry what hit men are to the Mafia," said Yale psychologist Kelly Brownell, an obesity expert and...
Look at China and India. The world's two largest countries are experiencing blazing economic growth, fueling a booming thirst for oil. The rest of the world's appetite for oil hasn't diminished. Use in the U.S.--still far and away the world's largest oil consumer--is growing...
But when Machida became president in 1998, it all began to change. Sharp, he knew, had long excelled at developing products featuring liquid crystal displays (LCDs). It released the first mass-market LCD calculator in 1973, developed its first flat-panel LCD television in 1987, and dabbled in LCD televisions...
Good news for Patrick Stewart: television commercials with celebrity voice-overs are most effective when people recognize the voice--but can't quite put a name to it. Odd but true, according to a study that will appear in the Journal of Consumer Research later this year. Researchers studied reactions...