Word: consumerized
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Though Negroponte has no formal intel background, he's an experienced consumer of intelligence, having headed five U.S. diplomatic missions. His well-tested skills as a diplomat may be particularly valuable. "He understands the power centers in Washington," Bush said of Negroponte. "That was code to the intelligence agencies that...
No one reveres wine more than the French, but it turns out that even they can have too much of a good thing. The Confederation of French Wine Cooperatives recently asked the European Union for permission to convert 66 million gallons of wine--333 million bottles--into industrial-grade alcohol...
If a fine antenna for the political mood were all you needed to create a successful consumer brand, Tawfik Mathlouti would be a happy man by now. Mathlouti is a French Muslim lawyer who vigorously opposes U.S. foreign policy in the Middle East and believes the world should protest it...
Those concerns were answered last week by a series of studies that showed an increased risk of heart problems in users of not just Vioxx but Celebrex and Bextra as well, and by FDA advisory panels that recommended stronger warnings for the whole class of pain relievers known as COX...
Then, in 1997, the FDA--this time under pressure from drug manufacturers and their friends in Congress--loosened the rules on direct-to-consumer advertising of prescription medications. Soon the airwaves were saturated with pharmaceutical messages, complete with big-budget videos and catchy jingles. Side effects received scant play, and...