Word: consumerized
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More recently, the digital revolution narrowed the focus of R. and D. to software. From cars to cell phones to toasters, "a large part of the value of a project becomes embedded in the software," Hira says. So countries like India, with strong capabilities in software development, have gained leverage...
Minister Brigitte Zypries is threatening action if companies don't change their stance soon. In Belgium, Parliament is discussing similar laws; the European Commission recently circulated recommendations that would bring all into line with British practices. "Most countries are going for more transparency," says Jean-Nicolas Caprasse of Brussels-based...
Testa, 52, is a modernist and a traditionalist. His Milan ad agency has just completed a yearlong study of consumer reaction to interactive TV ads, and he believes that "the Web is the future" for his industry. Testa, who took the reins after the death of his father and company...
More recently, the digital revolution narrowed the focus of R&D to software. From cars to cell phones to toasters, "a large part of the value of a project becomes embedded in the software," Hira says. So countries like India, with strong capabilities in software development, have gained leverage in...
As R&D goes global, other countries are also attracting attention, most notably China. Of the more than 200 foreign companies with research facilities in China, a handful are doing substantive research. About a month before Microsoft made a splash with plans to expand its 170-person Beijing research center...