Word: consumerized
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Job sucks? Tough. Because going forward the reevaluation of personnel will result in significant downsizing - strictly as a cost/benefit analysis correction - resulting in a reduction of opportunities for advancement. Know what I'm talking about? Hutch Owen knows. He knows it's b.s. He's that little guy inside your...
The next stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging...
It is a flagrant violation of the Secret Protocols of Political Columnists to mention the same politician favorably two weeks in a row, but Graham has forced it upon me. He excoriated the Attorney General--designate Alberto Gonzales last week for allowing the White House to loosen the rules on...
Pop culture may reflect the changes in our lives, but it also plays its part in shaping them. Marketers have picked up on the fact that twixters on their personal voyages of discovery tend to buy lots of stuff along the way. "They are the optimum market to be going...
SARGENT: We started with customers and said, "What's important to you?" They told us we weren't terribly differentiated. OfficeMax, Office Depot, Staples--all the same thing, same products, same prices, same service. We heard loud and clear that we had drifted more toward a casual consumer approach rather...