Word: consumerized
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Consumer advocates preach caveat emptor, but the Vinsons have decided to just say no. Last Christmas, Norman bought Arlene a St. John knit suit--and charged it.
Most consumers assume that dietary supplements marketed as "all natural" are safe. How far that is from being true was underscored this year by the Consumers Union, publisher of Consumer Reports, which issued a "dirty dozen" list of supplements that have been linked to cancer, kidney or liver damage and...
The deeper issue is that shifts in play patterns are forcing toymakers to fight for shelf space in a tightening market. Boys in particular seem to be abandoning traditional toys at earlier ages in favor of consumer electronics, trendy video games, PC software and the Internet. The notion that kids...
While some hard-to-find toys emerge every holiday season, toymakers are heading into this one without a monster hit. Indeed, there has not been a Furby-style frenzy in years. Of 10 toy segments--yes folks, there are that many to the people who take toys seriously--only two...
The popularity of retro items like My Little Pony also suggests that when kids do want traditional toys, the classics resonate. "Kids love horses and playing with hair, and My Little Pony speaks to that," says toy expert Byrne. A recent survey by the consulting firm Funosophy found that kids...