Word: consumerized
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Industry experts attribute the buzz in higher-end mowers to several factors. As the average suburban lot size has increased--up 5.7% from 1992 to 2002--homeowners have been trading up to riding mowers. Baby boomers hitting retirement are dumping their old push mowers and warming to the back-friendlier...
It all began with a Salon article by Mark Simpson in July of 2002. “For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism,” writes Simpson. Extolling perfectly primped—but virulently heterosexual?...
Credit Fukui's success to unconventional thinking. His predecessor, Masaru Hayami, frequently claimed there was little he could do to stoke Japan's economic fires after he lowered interest rates to zero. But Fukui has boldly set out a series of unorthodox monetary-easing programs designed to counteract the country...
The Silicon Valley guys like to smirk, calling him the Wal-Mart of the tech world. But Michael Dell, 39, is having the last laugh. What started as a $1,000 investment, and was launched in his dorm room at the University of Texas, is today the world's No...
Remember when a cup of coffee was a commodity, a 50 mug of joe that came in three flavors: black, with sugar and with cream? That was before 1985, when Howard Schultz opened his first Seattle coffeehouse--later named Starbucks--and taught caffeine-craving consumers from Birmingham to Bangkok that...