Word: consumerized
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Most people don't spend a whole lot of time thinking about their relationship with their toaster. But KitchenAid does. When the company was testing its new line of retro-inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product...
It's no surprise then that some of the best designs from the past are being dusted off and reissued for today's consumer. Maharam, a century-old textile manufacturer, recently introduced its Textiles of the 20th Century series, which includes fabrics by mid-century icons like Alexander Girard and...
Before she started designing spaces, Crawford wrote about them. In 1989 she launched the British Elle Decoration and over the next decade was credited with introducing contemporary design to Britain in an unsnobbish way. "Then one day," she says, "I thought, No more, I don't want to become part...
Flatness may prove even more important than picture quality in getting consumers to trade up. Best Buy's Simonson notes that until now "the form factor of the television has never changed. It's always been a very big product." The slim profile of plasma and LCD TVs is finally...
Monica Nassif, 47, was just a nose behind her in creating the Caldrea Co., based in Minneapolis, Minn. For years Nassif had shielded herself from the strong smell of common cleaning products by wrapping them in plastic bags as soon as she bought them and lighting fragrant candles in her...