Word: consumerized
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Credit card issuers know that you, as a consumer, are more loyal to brands like Avon, Barnes & Noble and Amazon than you'll ever be to them. The first offer of a lower interest rate that lands in your mailbox, and you're likely to be off--which is why...
What does it mean? Over time, all countries develop a web of regulations to protect their industries from foreign competition. Some apply only to particular countries; others are broadly based. The measures can be as transparent as quotas on beef or customs duties on consumer products. Or they can be...
Greenspan's most jarring rant was his call for Social Security reform. He wants to cut future payouts and delay the age at which people can collect. He would shrink future checks by indexing annual adjustments to an inflation gauge that runs a half point below the Consumer Price Index...
So far, the major roasters have been dragging their feet. Nestle and Kraft, unwilling to jack up costs, do zero Fair Trade business. They are taking a page from an old Nike playbook, which could be risky in today's politically charged market. When the shoemaker originally balked at changing...
Research from fMRIs and other machines bears all this out. Gerald Zaltman, a professor at Harvard University, says 95% of consumer decision making occurs subconsciously. Read Montague, a professor at the Baylor College of Medicine, gave subjects the "Pepsi Challenge" in an fMRI scanner. Result: people found Pepsi more pleasing...