Word: consumerized
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Business Week is being crushed by the story it spends so much time covering. The category's core advertisers - financial services, automotive and business-to-consumer types - have borne the brunt of the recession. And all advertisers now have many more outlets in which to spread their spending. More magazines...
Business Week is an educated-consumer read: venerable, respected and well reported. Which is to say, in the argot of new media: old, slow and expensive to produce. It has a website, but it still has to unlace the knotty problem facing all weeklies trying to manage themselves into an...
Moreover, it's highly likely that McGraw-Hill, unlike Forbes or Time Inc., does not see running a consumer magazine as a core business. What McGraw-Hill does best is provide specialized information: trade magazines, financial-services data, textbooks. The news business is not in its DNA, just as business...
So what's the reason for all this bullishness? Surely not the economy, which continues to muddle along through the muck of heavy consumer debt and a poor housing market. But businesses are in better shape, and the financial crisis seems to be fading from view, even as small business...
In the days ahead investor optimism will be tested as financial and consumer companies reveal their second quarter results and provide guidance on their business outlook for the months ahead.