Word: consumerized
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"We know EVs, and we know the consumer will be annoyed if the experience isn't a good one," says Craver. "A bad buying and user experience could hurt EV market growth; we have to make the experience positive." (See the 50 worst cars of all time.)
"GM's essential issue moving forward is persuading a skeptical consumer base that its vehicles are worthy of consideration," says Jack Nerad, an analyst with Kelly Blue Book. "GM has lost at least a full generation of consumers, and it must not only solidify its base but gain new adherents...
The move, however, may also send a more downbeat message to some shoppers. "It looks more like desperation than inspiration," says retail consultant Burt Flickinger III, managing director of Strategic Resources Group. "It may be a sign that Kmart's spring and summer inventory is not selling through." And Santa...
At the very least, one look at the shops lining Tehran's famed shopping boulevard, Vali Asr Street, are evidence of a hunger for Western consumer goods. Among the stores are Banana Republic, Tommy Hilfiger and Polo Ralph Lauren, proof of an appetite for American cultural imports. Apple computer products...
With his trademark beard and booming voice, Billy conquered the challenge of selling more than a product to the consumer. Billy sold Billy. Many of his wares had been around in some form for 50 years, but Billy breathed new life into them. It didn't matter whether he was...