Word: consumerized
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Americans are spending less; no surprise there. Figures out this week from the Commerce Department's Bureau of Economic Analysis show that in April overall consumer spending was down 0.1% from the month before. People are now saving 5.7% of their disposable income, the most since 1995 and a cosmic...
That's according to a new study by the data and analytics firm Acxiom. By collecting data on consumer characteristics and spending habits, Acxiom devised a system for categorizing people into groups that are more likely to spend their disposable income and those that aren't.
This must have been an interesting pitch meeting: "We want the guy buying your product to also buy a pornographic magazine. A really nasty one. Then terrible things will happen to him, and he will be humiliated on national TV, and everyone will know that he - your consumer - is a...
But Hughes and other media watchdogs are concerned that marketers - and all media - are increasingly referencing pornography and pornographic motifs. "Apparently, Anheuser-Busch has decided to associate itself and its brand with something that destroys family and degrades women," says Cathy Rose, a senior fellow at the Family Research Council...
The SUVs that did sell well in China last year were only popular in sizes not much larger than ordinary sedans. That may influence the design of future Hummers. "I expect that after the deal, Hummer would be much better tailored to the Chinese market," says Liu. "If anything, its...