Word: contac
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Dates: during 1960-1969
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Wells, Rich, Greene got the account in 1967, when Menley & James, which also makes Contac cold capsules, wanted a place in the $2 billion-a-year cosmetics market. At first, the company considered acquiring an existing cosmetics firm. President Peter Godfrey, who knew the then Mary Wells only by reputation, solicited her advice. Counseled Mary: "Don't buy a going concern. You'll get stuck with its image...
...caught on, and now brings N.C.R. more than $25 million a year. But N.C.R. scientists saw no reason to settle for that one payoff from encapsulation. They, and researchers for other companies, have been busy working out countless other applications. Among the most familiar: "timed release" decongestants such as Contac, and a newly introduced aspirin called Measurin...