Word: contactor
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Dates: during 1980-1989
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Thus was born the idea for Department 260. Says Whitney: "The light bulb came on." But an unprecedented degree of automation would be required to pull it off. Reason: a representative contactor that sold for $20 in the U.S. sold for just $8 in the highly competitive markets of West Germany and Australia. To make a profit at the lower price, Allen-Bradley had to get costs down. By using automated equipment, the company could produce contactors for 60% less than it could by relying on a manual assembly line. "Labor costs," says Whitney "obviously had to be a nonissue...
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