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...Fortunately, my irrational dislike of change has a scientific explanation. People generally prefer things they have seen before, which is something psychologists call the “mere exposure effect.” The frequency of contact consumers have with a product also plays a role. If Delta Air Lines announces a new design for its signs and logos, it’s not a huge deal because people only fly infrequently. On the other hand, when customers use a product every day, the effects of a redesign can be jarring...

Author: By Adam R. Gold | Title: Stop Bashing the New Facebook | 4/18/2009 | See Source »

...Update Wikipedia. Blackshaw calls Wikipedia a "reputational broker," a gateway through which financial analysts, the media and even current and future customers come in contact with the brand. By late afternoon April 17, the Wikipedia entry for Domino's noted the following about the controversy: "In April 2009, videos depicting two Domino's employees, Kristy Hammonds and Michael Setzer, in Conover, North Carolina, tampering with customer food were uploaded to the YouTube video hosting service. Later, the duo was arrested and charged...

Author: /time Magazine | Title: Domino's YouTube Crisis: 5 Ways to Fight Back | 4/18/2009 | See Source »

...strange place, where although everyone spoke English—it had been in American possession for some decades—still, I was the only American kid in our mountain village, and although I had playmates, who were fairly social, I think still books were a refuge, a contact with the world I knew I had once come from and couldn’t remember. And then when we did move to Maine, it was difficult for me to really be an American kid. I started fourth grade. It was the first time I ever went to a school...

Author: By Kriti Lodha, CRIMSON STAFF WRITER | Title: An Interview with the Damrosch Duo | 4/16/2009 | See Source »

...professor at the University of Illinois at Urbana-Champaign, ultimately succeeded. The Press published his most recent book on medical history, “Hysterical Men,” last fall.Obtaining the rights to publish a book is only the beginning of an extended process. Authors keep in constant contact with their editors, as they send in chapters and discuss ideas.“They helped me present my material so that it would maximize its interest and reach beyond just other academic specialists,” Micale explains.Manuscript editors then go through the draft to improve the quality...

Author: By Madeleine M. Schwartz, CRIMSON STAFF WRITER | Title: A Pressing Situation for Books | 4/16/2009 | See Source »

...cattle-ranching tracts and an agricultural export firm that partners with U.S. companies to ship melons. One of the Lorenzana brothers, Waldemar, was arrested last December for alleged weapons possession but was released soon after without being charged. A Lorenzana representative did not respond to TIME's attempts to contact the family. But last year, Waldemar wrote a letter to a Guatemala newspaper denying reports that he or his family were involved in drug trafficking. He admitted he'd once sold land to a man who then constructed a clandestine airstrip on it to transport drugs but said "that wasn...

Author: /time Magazine | Title: In Guatemala, a Village that Cocaine Built | 4/16/2009 | See Source »

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