Word: containerization
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A shock wave of horror raced through Saigon last week. In a small park inside Saigon's main traffic circle, a young Buddhist priest at noon squatted cross-legged in the traditional lotus position, pulled a plastic container of gasoline out of his cloth bag and soaked his lap...
Cool Container. At 5:30 p.m. Callahan died. "When we were absolutely sure that life had left him," says Dr. Russell, "Mrs. Callahan signed the release." A phone message went to the Brigham even as the patrolman's lifeless body was wheeled into an operating room. There Drs. Nathan...
The hard sell is considered extremely impolite in Japan, where consumers respond best to ads that emphasize the product's health-giving qualities and list the ingredients. The Germans also prefer directness; to sell, a soap must stress cleansing power rather than fluffy wash or handy container. The Spanish...
It is a fairly good rule of thumb to avoid books that come in cardboard slipcases, just as a practiced reader automatically avoids the memoirs of actresses, novels described by their publishers as heartwarming, and books given prepublication endorsements by Clifton Fadiman. The rule is not absolute, but more often...
On the floor of the Red Sea, 45 feet below the surface near Port Sudan, the seven inhabitants of an underwater village celebrated last week the end of a full month beneath the waves. For the village's mayor, Jacques-Yves Cousteau, 53, co-inventor of the Aqua-Lung...