Word: contax
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Dates: during 1950-1959
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...advertising director of TIME'S international editions, William Stone Honneus spends a good third of his time traveling. Wherever he goes, he takes his two Contax cameras and keeps them clicking. Boston-born Bill Honneus has a mission with his cam eras, and he goes about it with the zeal of a Johnny Appleseed. In each country he visits, he devotes every spare moment to a photographic report of little-known cultural aspects of the land, plus pictures of any new ideas in advertising, merchandising or manufacturing. Among his business friends around the world he always finds interested audiences...
...dawn with a French mechanized column to push deep into enemy-infested territory. Amidst exploding land mines, mortar fire and whining snipers' bullets, Capa sat in the front of the jeep, a thermos of iced tea and a jug of cognac at his side, Nikon and Contax cameras around his neck. Often the column was stopped by a volley of bullets or an exploding mine. Every time, Capa jumped out and snapped pictures as French soldiers searched for the source of the gunfire...
...cameras have greater appeal to shutterbugs around the world than Germany's famed Zeiss Contax. But Zeiss has had its troubles making it. At war's end. It lost its huge plant at Jena, along with 288 of its key designers and scientists, to the Russians: on top of that, its Contax patents expired, and competitors flooded the market with imitations...
...U.S.A precision instrument with watchwork-size screws and springs as delicate as a snail's antenna, the 35-mm. Contaflex weighs only 18 oz.. v. 34½-oz. for the Rolleiflex and 29^ oz. for the Leica. It combines the simplicity of operation of the Contax with the easy focusing and accurate view finding of a reflex camera. Price of the new camera with f/2.8 lens...
Last year, the Oberkochen plant, plus the new one at Stuttgart, turned out $24 million worth of lenses, surveying instruments, microscopes and other goods, half of which were sold abroad; the Zeiss Ikon (camera) division at Stuttgart, turning out everything from a $15 box camera to the $300 Contax, was able to declare an 8% dividend...