Word: contempts
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According to one school of thought (which is not to be encouraged), people may buy certain kinds of products even though they hate the commercial. The axiom drawn from all this is that contempt breeds familiarity, and familiarity breeds sales. The recently retired White Knight (for Ajax cleanser) was the most ridiculed horseman since Don Quixote. He galloped so many laps around the plains of suburbia 1,000,000 in five years that after a while, he became a rather endearing symbol of camp. What is more, according to one claim, his magic lance added a not-so-subliminal phallic...
There is no mistaking Bulgakov's target in The Heart of a Dog: it is the boorish, overweening, ignorant, slogan-stuffed Soviet proletarian. Bulgakov wrote this short, scornful novel in 1925, drawing on his inexhaustible supply of contempt. Its method is the "fantastic realism" he was to use later in The Master and Margarita. Matter-of-fact becomes matter-of-fantasy; madly grotesque events are described in the language of naturalism...
...Joyce called "epiphanies": episodes of cumulative revelation. The witnesses called up for Maitland's defense damn him. They are the reproofs of his decay, shadowy chroniclers of loss, rejection, betrayal and defeat. His upbraided, put-upon clerks are walking legal briefs, drawn up against Maitland's corrosive contempt for his work. His wife (Eleanor Fazan) attests Maitland's bankrupt marriage. He resorts to his sage and patient mistress (Jill Bennett), not to exchange the gift of self but to flee from self. His casual office couchmates simply represent a frantic release of tension in the friction...
...degrees with the usual mixture of relief and pride, anticipating graduate work, careers-or the draft. But many of this year's college and university commencements were surrounded by a palpable atmosphere of tension. Conscious of their newfound power, students eyed their speakers with more than the usual contempt for cliché and platitude. Wary orators appeared to treat the graduates of '68 with respect rather than condescension, and pleaded, in effect, that they reason together as adults. What many of them wanted to reason about was the phenomenon of student unrest...
...collage of footage by six left-wing French directors, including Jean-Luc Godard, Alain Resnais and Claude Lelouch, Viet Nam piously begins by disclaiming any prejudice. It is, says the narrator, "an indictment of American foreign policy, not Americans." But the Americans on camera are treated with savage contempt. General Westmoreland's address to Congress is shown on color TV while someone fiddles with the color and intensity. Hubert Humphrey utters an optimistic appraisal of Europe as "Humphrey, Go Home!" signs parade past the camera...