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...viewing a TV ad a useful way for a voter to decide who is to be President? The familiar charge is that candidates are packaged like detergents and voters are manipulated by slick sales techniques. The media men who advise both Carter and Reagan contend that they do neither. All they do, they insist, is to permit their candidates to appear before millions in ways that bring out their best traits, not filtered or diffused by the TV news editor, who often catches a candidate at his worst in a public event, or the print reporter, who interprets what...

Author: /time Magazine | Title: Nation: Taking Those Spot Shots | 9/29/1980 | See Source »

Under the new plan, which some undergraduates and housemasters contend was enacted without adequate consultation, the University has transferred one custodial employee from each House to the Business School and moved weekend crew chiefs to Monday-to-Friday shifts...

Author: By Laurence S. Grafstein, | Title: Custodial Cutbacks Take Effect Today | 9/27/1980 | See Source »

...Iran, or by Baluchis in southeastern Iran, or by an embattled leftist government in Tehran that eventually might take over from the mullahs. The fourth possibility is a Soviet thrust into Pakistan, under the pretext of hot pursuit of Afghan rebels. In each case, the U.S. would have to contend with an overwhelming Soviet advantage: geographical proximity. "When you talk about projecting combat power 7,000 miles and then sustaining it over the long haul," says Kelley, "it boggles the mind. That's why it's absolutely essential that we have access to facilities in the region...

Author: /time Magazine | Title: MIDDLE EAST: Preserving the Oil Flow | 9/22/1980 | See Source »

...When Japan's share of the U.S. auto market jumped from 9.3% in 1976 to 21.8% the first half of this year, the United Auto Workers and Ford petitioned Washington to roll back imports. They argue that the sudden surge threatens the domestic industry. Ford and the U.A.W. contend further that Japan is taking unfair advantage of an artificially weak yen and international trade rules that allow them to export their products cheaply to the U.S. They assert that as a result of this the essentially identical cars made in Japan can cost less in the U.S. than...

Author: /time Magazine | Title: Detroit's Uphill Battle | 9/8/1980 | See Source »

Israel has provided Haddad with millions of dollars' worth of military hardware for his 2,000-man militia. Haddad needs all the help he can get. P.L.O. 105-mm howitzers and mortars at Beaufort Castle regularly pound his headquarters in Marjayoun (pop. 14,000). Haddad also has to contend with an estimated 700 Palestinian guerrillas who have set up 40 outposts in the zone nominally controlled by UNIFIL, the 5,900-man U.N. observer force...

Author: /time Magazine | Title: World: Bouncer at Israel's Gate | 9/1/1980 | See Source »

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