Word: content
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...years and 25 deals later, Rodriguez, 26, decamped from the thriving London office for Emeryville. As director of business development, she's ready to work with partners like Viacom, NBC and Turner and target other major media companies. The mission is to program--and monetize--their content for mobile phones. Rodriguez plans to help expand MobiTV's role as a distributor that fashions content into made-for-mobile programs such as Fox Sports and ABC News Now as well as unique content channels. "At the end of the day, we're an enabler," she says with buoyant vitality, accented...
...water," he says. "That for me was an interesting challenge because it's requiring a lot of the skills that I've acquired over the years." Having climbed a "significant learning curve" at MobiTV, Hallahan is focused on getting the user to interact with the advertiser through branded content and channels, as well as localized, targeted advertising. "I'm in a position to influence a lot of the things that are happening," he says. "I'm fortunate to be exposed on its earliest level--and driving some of it." It clearly drives...
...disappoint? Well, to begin with, it’s a painfully overdone film. Dialogue often consists of no more than characters losing limbs and yelling “MY ARM!” The script suffers from unnecessary sex scenes, giving the impression that the directors deliberately added certain content to appeal to the unwashed masses. B-movie composer Tyler Bates scores a forgettable soundtrack, trying to balance “Lord of the Rings”-esque orchestral fare and low-budget modern rock; he fails on both fronts. The soundtrack lends little to the emotion and action...
...students to get involved in commercial film making,” says Eve A. Lebwohl ’08, HRTV vice president and “Ivory Tower” executive producer, who is also a Crimson editor.“With the growing importance of web-based content, there’s a capacity for our student’s output to reach a wider audience, and to be watched through the same venue as the creative output from students across the country,” she says.With the limitless audience allowed by broadcasting exclusively on the Internet come...
...Chocolate Orgy ice cream, sure to satisfy every carnal desire. Herrell’s employee Sam D. Kensley says that no single Herrell’s flavor contained more fertility-boosting fat than any other. “Any of the flavors here have the same fat content,” he says. “We use the same base.” Baby-crazy females set on getting their fertility fix from Herrell’s can try for a placebo effect with Heath bar or “cookie bar” flavors. A group of Wellesley...