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...cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they're interrupting. An ad for the alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when it appeared during a South Park clip...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...legacy might hold until his wife and two small children have buried him. He was, after all, a television personality, not a president. It is true that he was sometimes criticized by conservationists and wildlife experts. Some claimed his handling of animals caused them stress, though the reptiles seemed content to slither off afterward into the bush, perhaps for counseling. Others questioned the wisdom of his campaigns against the culling of crocodiles, or the fact that he maintained a zoo, which was considered exploitative and anachronistic in some eyes...

Author: /time Magazine | Title: In Defense of the Crocodile Hunter | 9/7/2006 | See Source »

...legacy might hold until his wife and two small children have buried him. He was, after all, a television personality, not a president. It is true that he was sometimes criticized by conservationists and wildlife experts. Some claimed his handling of animals caused them stress, though the reptiles seemed content to slither off afterward into the bush, perhaps for counseling. Others questioned the wisdom of his campaigns against the culling of crocodiles, or the fact that he maintained a zoo, exploitative and anachronistic in some eyes...

Author: /time Magazine | Title: In Defense of the Crocodile Hunter | 9/7/2006 | See Source »

William Powers, the media critic for National Journal magazine, will investigate ‘the death of paper’ and its implications for media content...

Author: By Stephanie S. Garlow, CRIMSON STAFF WRITER | Title: Former Iraq Hostage Among Shorenstein Fellows | 9/7/2006 | See Source »

REPRINTS AND PERMISSIONS * Information is available at the website www.time.com/time/reprints * To request custom reprints, photocopy permission or content licensing, e-mail timereprints_us@timeinc.com...

Author: /time Magazine | Title: Letters: Sep. 11, 2006 | 9/3/2006 | See Source »

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