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...YouTube going high-brow? The answer involves revenue (the Edu hub has room for one or two ads on its home page), social relevance and perhaps a bit of rivalry. More than 170 schools offer content free to the public on Apple's iTunes U, which originated in 2004 as a way for colleges to distribute content privately to their own students. The partnership has been a win-win: universities get a cost-cutting distribution tool, and Apple's products become must-haves on campus...
...bigger question is, Why have colleges started posting all this stuff at no charge? "Schools have always wanted to have their own area where they could be among their peer institutions and help with the discovery of their content," says Obadiah Greenberg, who leads the project at YouTube...
...producing content for global consumption can be hugely expensive. MIT, an open-courseware pioneer that since 2002 has published text materials such as lecture notes and syllabi for about 85% of its curriculum, spends more than $10,000 per course to compile, publish and license text materials; classes with videos cost twice as much...
...Steve Carson, who serves as president of the OpenCourseWare Consortium, says it's worth the expense, since the online content attracts prospective students, keeps alumni connected and encourages innovation. Schools have decided that these benefits outweigh the concerns about cost, intellectual property and devaluation of élite degrees. After all, the free material does not add up to a diploma, and viewers can't interact with the faculty. (See pictures of the college dorm's evolution...
...only is that a lot of water, it’s also a lot of laundry detergent—over 280,000 ounces of liquid detergent, to be precise, given that the detergent of choice is doubly concentrated. Unfortunately, most of this laundry detergent, due to its chemical content, is extremely harmful for our beloved earth...