Word: content
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...male editors hang above the fireplace, observing—from a bygone era—the activities of the publication today. This balance between revering history and promoting the avant-garde is what distinguishes the Advocate from other literary magazines and allows it to seek out the most innovative content...
...Today, the Advocate, published quarterly, is composed of four content boards: poetry, fiction, features, and art. Their mission statement is simple—“The Harvard Advocate is concerned with supporting literature and the Arts on campus”—remaining largely unchanged for over a century...
...this day, Advocate editors say they strive to feature content that they themselves admire, as opposed to simply chosing pieces that may be the most commercially successful or popular. The rich history of the Advocate, rather than engendering a conflict between the old and the new, actually contributes to its ability to find groundbreaking work...
...We’re not running around desperate for content. We can be selective and get things that are really good and really new,” says design board member Joseph B. Morcos ’12, contrasting the Advocate with younger and less prominent publications on campus. “Our history actually contributes to the magazine’s ability to find ahead-of-the-curve things...
...These kinds of ads...are beautiful; they’re glossy, they’re sensual in ways. I believe magazines will continue to be strong because of their ability to do that,” he added. Schenk told the audience that magazines should focus on producing content that readers will love. “My business manifesto is you have to be irresistible and you have to be loved,” Schenk said. “There’s tons of crap out there if you haven’t noticed. The magazines that people don?...