Word: contente
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Dates: during 2000-2009
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...Just about everything changed in movies, in their content and their conduits to the audience. Yet Valenti, as the industry's chief lobbyist (his employers were the six major studios), made sure that business proceeded as usual, without federal interference or oversight. He politicked hard and heartily with his old Washington friends for favorable tariff rulings, and in the process maintained Hollywood's status as one of the few national cinemas not subject to government censorship. (It's also one of the few to receive no direct government subsidies for film production, so I guess that's a fair swap...
...liberalization of the screen had begun; American movies, long stuck in a bland adolescence, were suddenly and controversially open to "adult themes": nudity, four-letter words, explicit violence. Valenti headed off the puritan backlash. He persuaded Congress to eliminate the regulatory middle man and let Hollywood monitor its own content...
...know, I invented a ratings system," he told the Hollywood Reporter just before he retired in 2004, "which understood two things: One, the First Amendment reigns. Freedom of speech. Freedom of content. The director is free to make any movie he wants to make and not have to cut a millimeter of it. But freedom without responsibility is anarchy. The director will know he can do that, but some of his films may be restricted from viewing by children. Now I thought that was a balancing of the moral compact. It'll be 36 years old in November. Very...
...prejudice the MPAA showed in favor of major-studio product and against the more adventurous indies. Francis Coppola once said that all of modern cinema, from art films to blockbusters, uses only about 5% of the medium's potential artistic vocabulary. We may need another revolution - not of content but of the means of distribution - to allow filmmakers to explore the other...
Bivens' approach has not been bogey-free. Since her arrival, seven members of her senior staff have resigned or been fired, including three top executives who walked the same day. Her relationship with the press has been rocky at best. To protect the LPGA's content, Bivens distributed press credentials that tried to limit the use of photos by media organizations. Some refused to sign up. One result: the 2006 Fields Open in Hawaii was virtually blacked out by the media. The differences have since been worked out, but Bivens hasn't really budged. She says she's standing firm...