Word: contente
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Dates: during 2000-2009
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...Once, we had a very simple distribution model, our own branded store," Mark Thompson, director general of the British Broadcasting Corporation (BBC), told me. Now "we've got to get used to an environment where people access our content in a variety of different ways." Thompson sees this as an opportunity--the BBC signed a deal in early March to set up three new "channels" on Google's YouTube site to show short video clips from its programs and share in the ad revenue YouTube generates. "One of the things no media organization can do now is cancel the future...
...media giant Viacom--whose founder, Sumner Redstone, is credited with coining the phrase "Content is king"--has taken a different tack. Viacom's Daily Show and Colbert Report generated a steady stream of popular clips on YouTube. In February the company demanded that YouTube remove the videos, and this month it sued Google for $1 billion. Viacom also signed a deal to distribute shows via YouTube competitor Joost...
Viacom's aim, CEO Philippe Dauman said at an investor conference, was to "show our content in an environment we control." But online audiences gravitate toward neutral platforms that old-line media companies don't control, from Google's search box to Apple's iTunes Music Store--and to YouTube, which already gets more traffic than all the TV-network websites combined, according to research firm Hitwise. "Eventually all of the copyrighted content will be available on virtually all of the sites," Google CEO Eric Schmidt said in an interview on Bloomberg TV. "The growth of YouTube, the growth...
...will YouTube and sites like it ever deliver media companies the sort of return on content that they're accustomed to? Google's big stroke of moneymaking genius was to sell ads linked to its search results and sell them to anybody. With five minutes and a credit card, you can sign up to bid on a search phrase--cream cheese, say--and pay Google only if people actually click through to your site. Google has since extended this advertising network to other sites, so your ads might show up next to a food blogger's post about bagels...
...small advertisers and publishers, Google's automated advertising network is a boon: a new, cost-effective way to connect with one another and with customers. But big media companies had already established connections before Google came along, and so far the amounts of money Google offers content producers are paltry compared with what gets thrown around in traditional media. This is especially true with online video, where nobody has really figured out how to match ads to content. YouTube, which Google purchased for $1.65 billion in October, took in just $15 million in revenue last year--less than the cost...