Word: contente
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Dates: during 2000-2009
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...value of content has never been ethereal. It has always been directly tied to what owners could "get" for it, either through advertisers or subscribers. For content to have a value, it could never be free. Its position as royalty depended on that...
...Content is rapidly being devalued. The first people to press that case are accountants. They have insisted that companies from News Corporation (NWS) to The New York Times (NYT) to Time Warner (TWX) to CBS (CBS) write-down tens of billions of dollars in assets. Cablevision (CVC) bought the large daily newspaper Newsday less than a year ago. Its accountants reduced the value of that property by 70%. That was not simply the value of the Newsday building. What they were saying is that the income from the property has been impaired, probably permanently...
...yesterday. His reason for cutting Time Warner is that, once its cable systems have been spun-out to shareholders, its crown jewels which include Time Inc, AOL, and networks such as CNN were not worth the multiple at which the company trades. The essence of his argument is that content, even the best content, is losing its value...
...Part of the problem with content value is tied directly to the recession. Accountants should take it easy when they lean on that too hard. The best assets bounce back when the economy recovers. But, by forcing companies to write-down their content assets so extremely they are saying that the firms can never go home again. Their TV shows, movies, magazines, and newspapers will never recover all of their value...
...internet has already proved to be an imperfect place for the film and TV industries to make money. YouTube, Google's (GOOG) video-sharing site, has always had the lion's share of the online video audience. Virtually all of the content there is free. Visitors do not watch advertising or pay a fee. NBC has tried to set up a large video site that does capture revenue. Hulu.com only has high-end TV and films. There are commercials that run on every program. But, a number of the advertisements running at Hulu now are free public service spots...