Word: contente
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Dates: during 2000-2009
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...description sent out in the e-mail said that the social media guru would be responsible for an array of duties, including driving traffic from exclusive photos and videos, managing the social networks’ traffic reports and membership data, and analyzing community activity and conversation to advise content strategy and brand positioning...
...Though he couldn’t give away the content, Schleicher said he happened to read about one of the answers on Wikipedia right before he went to sleep the night before the taping...
...publishing industry largely chose to ignore this incident or to brush off Meyer’s response as overreacting, but it should have taken the downloaders seriously. For this episode contains a clear imperative: If books are to remain profitable, publishers must imitate the music industry and see artistic content as a gateway to more profitable ventures...
...nothing, publishers will have to lean on extra-book sources of revenue that already exist. Books will be published because of an author’s book tour charisma or the price their storyline fetches from a film studio or video game maker, rather than for their innovative content. This approach does not bode well for either literature or the industry in the long run, but right now it is the only Plan B in place...
...kind of mixed media would therefore be an effective way of revitalizing the book industry, for books have so much potential to go beyond the printed page. Publishers could introduce and market new dimensions of the reading experience—promoting promising authors more exuberantly, or introducing additional online content such as e-discussion groups and original character sketches, for example...