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...does not have shareholders and does not aim to make a profit." But since 2000, under director general Greg Dyke, another side of the corporation has pursued an aggressive commercial-expansion strategy designed to make it an international media powerhouse. The firm is gaining clout as a global broadcaster, content producer, book and magazine publisher, ad-services vendor and Internet firm. "We're fighting in the big boys' league," says Rupert Gavin, chief executive of BBC Worldwide, which runs the corporation's consumer businesses, including BBC America...

Author: /time Magazine | Title: Media: The Beeb Cashes In | 10/27/2003 | See Source »

...news channel) and BBC Prime (featuring popular-entertainment shows) as well as BBC America. Already Britain's largest magazine publisher, it's launching a slew of new titles. It's also touting business for a new state-of-the-art broadcast center in London, and has started producing "branded content" for advertisers. British viewers recently saw two-minute "documentaries" that the BBC produced for the French automaker Renault to coincide with the launch of a new van, and the BBC has produced promos for clients ranging from Lexus to Vodafone. "We're not rushing out to shoot every commercial under...

Author: /time Magazine | Title: Media: The Beeb Cashes In | 10/27/2003 | See Source »

...archive will allow BBC-owned content--from news to sport to drama--to be downloaded and used for noncommercial purposes. Initially, the Beeb envisages educational uses like schoolchildren downloading documentary footage for their multimedia homework projects. However, though the BBC has offered no launch date or technical details, the creative archive can also be seen as a play by the company to position itself as a major force in global broadband...

Author: /time Magazine | Title: A Broadband Bank | 10/27/2003 | See Source »

...them when they want, skipping ads if they choose. U.S. networks haven't figured out viable revenue models for that. The BBC has no such roadblock, since its shows are financed by the citizenry and broadcast in Britain commercial-free. That means it can get on with digitizing its content and figure out how to profit later...

Author: /time Magazine | Title: A Broadband Bank | 10/27/2003 | See Source »

...their lives to land themselves at Harvard, and have mapped out the next 20 years of their lives to land themselves at—pick a destination—Wall Street, The New York Times, Hollywood, Oxford? To accept the fact that I can’t control the content of my poker hand would open up the possibility that my carefully drawn plans for graduate school, careers, fame and a daughter named Molly are equally susceptible to the luck of the draw...

Author: By Catherine L. Tung, | Title: Pressing Your Luck | 10/27/2003 | See Source »

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