Word: contently
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Dates: during 1990-1999
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Sounds tidy, if a little unoriginal, as the proposed ratings vary only slightly from the well-known M.P.A.A. ratings (G, PG, PG-13, R and NC-17) affixed to theatrical movies. What many child advocates object to is that the ratings would not specify the content that makes a show potentially objectionable. The advocates were hoping for a system closer to one being tested in Canada that rates shows, on a sliding scale of 1 to 6, in each of three areas: violence, sex and language...
...Rather than having Hollywood judge the content that is appropriate for children of the same age across the country," says Vicky Rideout of Children Now, an advocacy group based in Oakland, California, "tell parents what's in the show and let them decide what is appropriate for their kids to see." Dr. Marjorie Hogan of the American Academy of Pediatrics, which was a consultant to the Valenti panel but opposes the new system, says, "I'm a parent of four, and what I really want when I look at a movie or a television program is to know what...
That will be music to Andy Grove's ears. Grove, CEO of microchip colossus Intel, has a clear aim in partnering with CAA on the media lab: plant the "content community" with seed capital and hope like hell something grows. His $16 billion company is ramping up production capacity to the tune of $3.5 billion a year. But how exactly, Grove wonders, is Intel going to persuade people to drop another $3,000 each time a new, extra-ultra-powerful PC gets invented, instead of sticking with last year's merely ultra-powerful model? "You can't push 100 million...
Harvard also displays cards showing the caloric and fat content of each dish, the study reported, thereby helping students "eat healthy...
...during the 1994-95 season, its structure was thereafter able to be molded by the determined efforts of councillors and members of the campus press to be more responsive to student issues. The first campus elections last spring were mostly a raucous medley of fluorescent posters with minimal substantive content. But they had the effect of galvanizing politicos into real-world type politicking, attempting to gain the support of various College constituencies, to influence the press and to disseminate a coherent and popular message...