Word: contently
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Dates: during 1990-1999
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Maybe. Desktop rock could be this year's GameBoy -- or next year's hula hoop. As Gabriel warns, "In the end it's only as good as the content." But the form is in its infant stage, and all babies look cute. The best thing is that right now, it's all promise, no threat. So keep your fingers crossed -- until you pick up that mouse. Interactive rock could be on a roll...
...overpay. Overpaying is a major symptom of show-business fever. Whatever the wishful rationalization of the day -- magazines and cable TV need the synergy of movies and records (Time and Warner, 1989); hardware needs software (Sony and Matsushita buying Columbia Pictures and MCA/Universal, 1990-91); the information superhighway needs content (everyone, 1993-94) -- it is almost axiomatic that when people come down with show-business fever, they pay a premium of 20% to 40%. QVC and Viacom are each offering nearly $10 billion for Paramount, which is about $3 billion more than the in-house analysis run by Capital Cities/ABC...
...didn't run the second ad, either. But it made us think a little more about why we refused to publish the first one. It wasn't just the ad's written content; it was also the message behind the content. Bradley Smith's "difference of opinion" is particularly odious. And the main reason The Crimson decided against running the ad was the fact that it was hateful. We didn't want to sell our space to print a hateful message, regardless of its exact wording...
Given that a newspaper is able to make a decision about every advertisement, on what grounds should we determine ads acceptable or unacceptable? Clearly, each newspaper sets its own standards, based on some combination of content and source. Would The Crimson run an ad that said only "Have a Nice Day," if the advertiser were the Ku Klux Klan? Would we run a hateful ad from an innocuous organization...
...every time a controversial ad arises, we find ourselves in the midst of a serious debate. Last fall, we argued over an ad promoting a Playboy magazine writing contest; we ended up running it. It is necessary to tackle each ad individually, weighing its content, its source, and its underlying message...